Create fuller more volumized looking lips with the optical illusion of the DDM Illuminate non-sticky Light-up Lip Gloss. The sheer pearl gloss instantly transform your lip colour to a defined light reflecting glow while moisturizing and hydrating your lips. With the ingenious, LED light-up applicator and built-in side mirror. It is Glamorous, Luxurious, Versatile, Innovative and multi purpose. Call it “geek chic”. With five shades to complement every skin tone.